Social Media Specialist

Job Summary

Nova Vita Wellness Centers is looking for a dynamic and results-driven Social Media Specialist to join our growing team. In this role, you will be responsible for expanding our brand presence across social platforms, engaging with our audience, and supporting key marketing initiatives. If you're passionate about social media and excited to make an impact, we’d love to hear from you!

Responsibilities

• Grow and engage Nova Vita’s audience across all relevant social media platforms, testing new channels to maximize impact.
• Contribute to the overall marketing strategy by using social media to attract and retain customers.
• Source, schedule, and publish daily content across various platforms.
• Collaborate with marketing and operations teams to execute social campaigns for brand launches, partnerships, and events.
• Monitor trends and conversations on social media, responding quickly and professionally in line with brand guidelines.
• Create and deliver monthly performance reports, analyzing the success of campaigns and channels.
• Plan, shoot, and edit original, social-first content featuring both yourself and the Nova Vita team.
• Engage with and respond to social comments, reviews, tags, and direct messages with a fast turnaround.
• Build and maintain relationships with influencers, bloggers, and other stakeholders to expand online presence.
• Communicate regularly with senior management and outsourced teams, ensuring alignment on growth and engagement goals.
• Conduct competitor analysis to inform social media strategy and develop countermeasures.
• Reaching out to potential customers or clients to introduce services in effort to generate leads and/or sales is required
• Must be passionate about promoting wellness and empowering others to lead healthier, thriving lives
• Focused on attracting new business and engaging decision makers to introduce value-added benefits such as HSA and FSA options, as well as corporate wellness programs

Qualifications

• Bachelor’s degree in marketing, communications, business administration, or a related field (preferred).
• 2+ years of experience in social media management or marketing.
• Strong writing and copy-editing skills, with a proven ability to create engaging content.
• Proficiency in managing major social media platforms, analytics, and scheduling tools.
• Experience creating content for Facebook, LinkedIn, Instagram, and TikTok.
• Familiarity with Photoshop, Lightroom, Canva, or similar design tools; basic photography and video production skills are a plus.
• Self-motivated, highly organized, and able to adapt to changing priorities.
• Ability to work well under pressure and take constructive feedback.

Benefits

• Competitive salary.
• 100% employer-paid medical, dental, and vision insurance (dependents fully covered as well).
• 6 weeks of paid time off (PTO).
• 50% clinic services*
• Friday lunches provided
• Opportunities for professional growth
• Great work life balance